Renowned for the concept of Enzymetherapy? along with its groundbreaking formulations and unsurpassed product performance, Alterna has set the industry standard for the finest hair care products available. Forward thinking, trend savvy and a step ahead of ever-evolving technology, Alterna is an independent beauty company dedicated to ensuring the success of professional stylists worldwide.

Goldwell strives to set standards for professional hair care throughout the world. Goldwell's loyal partnership with hairdressers has brought about superior product innovations using state-of-the art technology.